CLIF FAMILY WEBSITE

Pouring Brighter Vibes into Every Click

When Clif Family returned to us to revamp their website, it was an opportunity to extend the fresh energy of their new packaging and Mangia Food Subscription Box into the digital space. With the goal of creating a seamless and engaging experience for both business-to-business clients and direct-to-consumer audiences, we designed a website that elevated their online presence while reflecting their vibrant California roots and B Corp values.

The challenge was to balance the classic elegance of Clif’s wine offerings with the youthful energy introduced in their refreshed packaging and Mangia Box. The new website needed to connect with loyal high-end wine members while appealing to a younger audience drawn to approachable luxury, seasonal flavors, and sustainability.

Strategically, we created a user-friendly site that celebrates Clif Family’s mission to bring people together through food, wine, and community. Bold colors, organic background textures, whimsical illustrations, and dynamic photography from the updated packaging system brought cohesion across digital and physical touchpoints. Streamlined navigation improved user flow, creating a faster shopping experience and simplifying access to memberships and subscriptions.

The result is a digital experience that embodies Clif Family’s spirit—welcoming, flavorful, and adventurous. The website invites users to explore Clif’s many offerings while fostering a deeper connection to their mission of sustainability and quality.