BLUE ANCHOR

Revitalizing a Legacy

Blue Anchor is a full-service building company founded by Dave McMorran. As a third-generation builder, Dave was inspired by his grandfather’s legacy of crafting accessible, comfortable homes and has continued that tradition with Blue Anchor. With a focus on collaboration, integrity, and respect, Blue Anchor works closely with architects, interior designers, and clients to bring beautiful, intentional homes to life.

When Blue Anchor approached Noise 13 to create a brand system, we were inspired by Dave’s family legacy and his admiration for mid-century modern design. Drawing from his grandfather’s restaurant, The Anchor, we crafted a visual identity that blends intentional elegance with an approachable, grounded spirit. The anchor, central to Dave’s personal and professional story, became the heart of the logo, balancing thick and thin lines to convey precision and craftsmanship. This foundation extends to the supporting graphics, typography, and a cool, earthy blue color palette, all of which bring a modern, minimalist sensibility to the brand. The simplicity of these elements ensures the identity feels timeless while allowing Blue Anchor’s exceptional work to take center stage.

The resulting identity is a brand that is both modern and timeless, refined yet approachable—mirroring the homes Blue Anchor builds.